Passing the Torch

Posted on September 19, 2016 by Rebecca Clanton-Lewis

If you’ve read this blog, visited my shop, eaten one of my cupcakes, or if you know me at all, you know that The Cupcake Cowgirls is my baby. It is the culmination of my passion, talent, years of hard work, and wildest dreams all rolled into one. I’ve shared with you my highs and lows in the food industry- from making it to the top and winning Cupcake Wars to experiencing hardships I couldn’t have imagined, both in my professional and personal life. Business deals went wrong after I began franchising The Cupcake Cowgirls, nearly destroying the brand I worked hard to create. That, and the loss of my sweet Momma in April of 2015, made me question my priorities and life-goals.

But I didn’t crumble under the pressures of life. I had worked too hard to throw down my cowgirl hat and walk away from my dream. I adjusted my priorities and took on a new outlook- one that incorporated what really matters in life rather than the glamour I had originally envisioned. Losing my mom taught me to cherish the little things…things like family, traditions, a perfectly baked cupcake with REAL ingredients, and that lovely dirt road that brings me home to my husband each day. I have so many blessings in my life, not the least of these being two amazing grandsons and another grandbaby arriving in April. I simply want time to enjoy them and my husband.


My husband has been my rock. After nearly thirty years in manufacturing, my super “man’s man” found himself smack dab in the middle of a cupcake world. He went from building trucks for our troops to whipping up Swiss meringue buttercream that could rival Julia Child’s own work, and boy did he take a beating from his fishing buddies- along with a new nickname around the fish camp: “CUPCAKE”! They even had a shirt monogrammed! After being a huge part of The Cupcake Cowgirls, he is heading back to the industry he knows best. Still, I’m sure there will be days when he misses the sound of that KitchenAid mixer winding down after the perfect marshmallow frosting was mastered. He really did perfect that fluff!

Of course, through every twist and turn through these last few years there has been The Cupcake Cowgirls. The cutest little shop you’ve ever seen and the tastiest cupcakes you’ll ever savor. But just as my dreams once evolved from building a cupcake empire to simply enjoying MY shop alongside my family, those dreams have evolved once more.

I have learned that real life doesn’t mean having just one dream, but rather that your dreams grow and change just as people do. Accomplishing one goal doesn’t mean you’re finished- just that you can set even better ones for yourself. I dreamed of being successful in the food industry, of winning Cupcake Wars, of owning my own brand. I accomplished those dreams through my blood, sweat, and tears. And, of course, through the support of my amazing family. Now I have different dreams. It is time to move on to another industry: my marriage and family, the greatest joys in life. My dream job has evolved from being the best baker in Texas to being the best housewife I can be and enjoying the ones I love every single day.

I will always love The Cupcake Cowgirls. Love it so much, in fact, that I searched for a year for the best person to receive the torch I am passing.  I met Tina in February of this year and there couldn’t be a better fit if I searched for ten more years. There she was, a first-time customer who stood at my counter and actually cried because my dream shop was also her dream. It is decorated exactly as she would have chosen and the cupcakes are a delicacy that only a true baker and cookie-master like herself could appreciate. I’ve written before about using only real, quality ingredients in my products, and Tina not only understands this but delights in it.

So I am passing the torch to the perfect person to continue my legacy. She has all of the passion that I once had for the food industry- the passion that I will now be channeling into my family and home.

Know that I don’t make this decision lightly or quickly. I love ALL of my customers- each and every one of you have been a true blessing to me. You have helped make my dreams come true, and I know you will support me in my pursuit of new dreams. Don’t be sad- rejoice with me! I found the one person that will treasure what I have developed and will love you, my customers, the same way I have. Please, continue to support me and The Cupcake Cowgirls by supporting Tina. This industry and this brand are hard work, but there is no one better equipped to take my place.

You may be asking what’s next for me now that I’ve decided to pass the torch to Tina. You may say “What will Rebecca spend all of her time on now that she isn’t making our favorite cupcakes?” Well, besides six children, two grandchildren (soon to be three!), the little piece of heaven we call “home”, thirty-two chickens, dogs, cats, and shiplap going up in my laundry room…

I may just find time to write that cookbook.


My late sister always did say I could write a book about my life story, and maybe I can.

But cookbooks are just so much more useful, don’t you think?







Posted in cupcake cowgirls, cupcakes, family, love, priorities, real cake, texas, torch


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